Corporate and social volunteering. Brand experience and expert opinions

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Year:

2017

Number of pages:

320

Category:

Methodological materials

Topic:

Volunteering

Document type:

Methodological materials

Country:

Russia

Language:

Russian

Codes, № and date:

ISBN 978-5-370-04014-6, УДК 339.1,ББК 65.290-2

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Annotation

The authors of this book position it as the first publication in Russia about corporate social volunteering. The book states how well-known business companies and charitable organizations work with volunteers. It is emphasized that the real experience of brands and opinions of experts are presented.

Keywords:

volunteers, charity organization, corporate volunteering, social volunteering

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