Children-consumers: a new role for a new generation
Authors:
Year:
2018
Number of pages:
7
Organization:
Category:
Information-analytical materials
Topic:
Children
Document type:
Article
Country:
Russia
Language:
Codes, № and date:
УДК 316.342.5
Annotation
The article presents the specifics of the new role of the modern generation of children, namely the role of consumers. The concepts characterising children-consumers that have been developed in the literature are outlined. Special attention is paid to the description of the components of the social role of children-consumers. Approaches to the assessment of children's involvement in the situation of consumption are indicated.
