Children-consumers: a new role for a new generation

Authors:

S. Mitrofanova

Year:

2018

Number of pages:

7

Organization:

Category:

Information-analytical materials

Topic:

Children

Document type:

Article

Country:

Russia

Language:

Russian

Codes, № and date:

УДК 316.342.5

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Annotation

The article presents the specifics of the new role of the modern generation of children, namely the role of consumers. The concepts characterising children-consumers that have been developed in the literature are outlined. Special attention is paid to the description of the components of the social role of children-consumers. Approaches to the assessment of children's involvement in the situation of consumption are indicated.

Keywords:

children, sociological survey, opinion poll, schoolchildren, sociology